On June 14, 1971, under the ownership of young Americans Peter Morton and Isaac Tigrett, the first most iconic cafe, Hard Rock Cafe, was opened at Old Park Lane in London, England, highlighting on how to serve the best authentic American cuisine at cheap prices and with friendly, passionate Rock ‘n’ Roll staffs. In 1982, the chain began its global expansion vary from smaller, more tourist driven markets to large metropolises, scattered in number of places throughout the world, starting from the United States, and continued across Europe.
The iconic atmosphere presented by this cafe, which is always great for any music lover, is that Hard Rock Cafe has amassed one of the largest collections of Rock ‘n’ Roll memorabilia in the world, as it always stands out with its rich tradition to display most valued collection as representative of its history. These memorabilia pieces include a unique collection of classic guitars and other music instruments, music posters, famous rock stars’ famous clothing, original lyrics of songs, sketches of albums, gold records and platinum, photos and more.
Anyone who has visited Hard Rock Cafe London will certainly agree that this cafe became an instant classic. It is one of the largest that is filled with more heart, proposing warm service and ubiquitous Rock ‘n’ Roll music and sensibility. The Cafe is also as famous as ever around town for attracting the best rock stars down for a burger and the occasional “jamming session”. Just rock your palates with mouth-watering steaks, sizzling fajitas and of course, once again, the best burgers in town, or pop to one of the three bars to enjoy famous house specialty cocktails and listen to the most rocking music ever.
Furthermore, if you come there, don’t forget to visit the cool Hard Rock Cafe Rock Memorabilia Museum, called The Vault – London’s only rock and roll museum -, which is located in the basement of Hard Rock Cafe shop. The building used to be a Coutts & Co Bank, meaning that this museum is literally a bank vault. It’s a small room and you can only go in with staff, consisting authentic collection such as Beatles memorabilia: piano, lyrics, John Lennon’s glasses, Elvis Presley coat, Bob Dylan guitar shaped as a USA map, Kurt Cobain guitar, an antique chair owned by Freddie Mercury, and many many more.