New for travelers! British Airways and the Twinings will transform tea on board in a way that has never been seen before. The brand has created a special mix drinks for high fliers. Tea will be distributed during the flight service on all flights and classes. From a survey is shown that the taste can be reduced by up to 30% at 35 thousand feet, British Airways has ordered products from Twinings which can give the same taste as on land.
“We decided to enhance the taste of our tea in flight. We serve the company an average of 35 million cups of tea per year and we are proud to have now what we believe is the best of British tradition in the air, “says Kate Thornton, head of products and services, from British Airways.
The airline held tasting sessions on land and in the air, with the aid of a panel of 19 clients, cabin crew and specialists including senior buyer of Twinings Mike Wright. “The board an aircraft enters the water at boiling point of about 89 degrees Centigrade and not the optimal temperature of 100 degrees for the preparation of black tea. The air pressure and reduced unit also affect the functioning of taste buds changing the flavor of food. With these aspects in view, a new mixture made from a classic combination that worked well with or without milk and is perfectly balanced to create great tasting tea at 35,000 feet, “explains Mike.
The partnership between the two brands still allow first class passengers can choose the taste from the tea menu specially designed for British Airways.